November 17, 2016
For decades, 每日大赛入口 has been fiercely committed to delivering nothing less than our absolute best and enhancing lives by changing the way water is heated. Through TEAMWORK, TECHNOLOGY AND INNOVATION, 每日大赛入口 has become one of the world’s largest gas appliance manufacturers, specializing in high-efficiency residential and commercial TANKLESS WATER HEATERS and HOME HEATING SOLUTIONS. As a result, consumers have come to expect a best-in-class experience from 每日大赛入口, regardless of whether they visit a wholesaler, retailer or dealer.
Our customers trust that they will receive an exceptional interaction with 每日大赛入口 across all channels, and the internet is no exception. As such, 每日大赛入口n (RAC) is pleased to launch a new eCommerce Program – which will include, among other things, an Authorized E-Tailer Agreement and an Internet Minimum Advertised Price (IMAP) Policy.
Demonstrating RAC’s commitment to quality, this initiative will establish a formal “Authorized E-Tailer Program”. To qualify, E-Tailers must demonstrate the willingness and ability to provide an exceptional 每日大赛入口-branded online experience. Authorized E-Tailers will (a) provide a platform for digital merchandising, (b) support consumers with product research & selection assistance, and (c) deliver superior customer service. All Authorized E-Tailers will be required to sign agreements with RAC that govern the terms of their on-going participation in the program. Authorized E-Tailers will be exclusively permitted to source products through 每日大赛入口’s distribution partners and use 每日大赛入口 digital assets to sell 每日大赛入口 products online.
In conjunction with the Authorized E-Tailer Program, RAC will implement a new Internet Minimum Advertised Price (IMAP) Policy, covering select 每日大赛入口 products. An IMAP Policy will ensure a consistent and consumer-friendly experience while preserving the equity of the 每日大赛入口 brand across the internet.
As you are aware, RAC’s distributor agreement does not normally allow distributors to sell to customers who resell 每日大赛入口 Products through the internet. Following the launch of our new eCommerce program, all of our distributors will be permitted to sell products to Authorized E-Tailers for the purpose of online consumer sales. In the coming weeks we will communicate complete program details including our new E-Tailer Distribution Policy. The current list of Authorized E-Tailers, IMAP Policy, and IMAP model level detail will be available at partners.rinnai.us/etailer after 12/15/16.