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PEACHTREE CITY, Ga. (January 22, 2018) ¨C&²Ô²ú²õ±è;ÿÈÕ´óÈüÈë¿Ú Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, returns as the title sponsor of the ÿÈÕ´óÈüÈë¿Ú 250 NASCAR Xfinity Series stock car race.

For the race, being held at Atlanta Motor Speedway Saturday, February 24, 2018, the company has enlisted the help of comedian Larry the Cable Guy to make ÿÈÕ´óÈüÈë¿Ú¡¯s presence even stronger. ¡°Larry is going to be the Grand Marshal for this year¡¯s race,¡± said Mark Buss, Vice President of Marketing. ¡°He¡¯s got such a strong fan base, and he¡¯ll be a huge draw.¡±

About 500 ÿÈÕ´óÈüÈë¿Ú employees will be in attendance along with around 1000 trade customers, including contractors, plumbers and service installers.

FANZONE
ÿÈÕ´óÈüÈë¿Ú will host an at-track fan experience featuring giveaways, product displays and a virtual reality experience to showcase its newest product ¨C the Sensei tankless water heater. This latest version of ÿÈÕ´óÈüÈë¿Ú¡¯s signature product allows for easier and more flexible installation in more locations and better operational performance.  Ã¿ÈÕ´óÈüÈë¿Ú¡¯s fan experience will be located in the track¡¯s FanZone, which is located in front of Gate 13, between the Earnhardt and Champion's parking lots, and will be free to all race attendees.

INTEGRATED PARTNERSHIP
Beyond the ÿÈÕ´óÈüÈë¿Ú 250, the company maintains year-round brand presence at Atlanta Motor Speedway. ¡°Our tankless water heaters are used to supply hot water at the facility,¡± Buss said. ¡°This allows Atlanta Motor Speedway to offer guests an endless supply of hot water while simplifying maintenance between events and reducing utility costs.¡±  ÿÈÕ´óÈüÈë¿Ú¡¯s products supply hot water to 84 showers, 20 concession stands and other locations at the track.